While Meta initially linked the introduction of advertising on its Threads platform to reaching a billion-user milestone, recent whispers suggest a potential acceleration of this timeline. Despite Threads’ current active user base hovering around 275 million, reports indicate that advertisements could appear as early as the beginning of 2025. Meta, however, refutes these claims, emphasizing its commitment to prioritizing user experience and value creation. CFO Susan Li has downplayed Threads’ anticipated revenue contribution for 2025, underscoring the company’s focus on enriching the platform with compelling features and fostering sustained growth. Internal deliberations regarding monetization strategies are undoubtedly ongoing, but significant alterations to the current trajectory appear unlikely in the near term.