Tag: PPC
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Google is weaving advertisements into its AI-powered search Overviews on mobile devices, signifying a notable expansion of its advertising ecosystem. This integration follows the official US launch of AI Overviews ads last month. Current State of Affairs: Rollout Progression: The rollout appears to be carefully controlled, with ads surfacing intermittently for a subset of users…
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While Meta initially linked the introduction of advertising on its Threads platform to reaching a billion-user milestone, recent whispers suggest a potential acceleration of this timeline. Despite Threads’ current active user base hovering around 275 million, reports indicate that advertisements could appear as early as the beginning of 2025. Meta, however, refutes these claims, emphasizing…
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Breaking News in Digital Advertising: SoundCloud is now offering advertisers access to their platform via PubMatic, a premier tool for programmatic ad placements. This collaboration empowers marketers to showcase video and display ads on SoundCloud’s site, enabling brand visibility in both desktop and mobile environments. With PubMatic integration, advertisers can strategically place banners and videos…